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Good for Growers, Good for the Land, Good for You

All Good Organics are here to bring you food that’s good for the land, good for the growers and good for you because we believe Fairtrade and organic shouldn’t be exceptions, everything we consume should be fair and good for all of us — especially what we eat. Our founders, Chris and Matt Morrison and Simon Coley, launched All Good by importing New Zealand’s first Fairtrade and organic bananas back in 2010. Their challenge was convincing people that paying a dollar more for an ethical bunch of bananas was a better deal for them, the people who grew them and the planet. Eight years later, thanks to the millions of All Good Bananas purchased by Kiwi families, over 150 small banana farming families in El Guabo, Ecuador are being paid fairly and All Good have been able to contribute more than $1,400,000 back to the El Guabo Association of Small Banana Farmers benefiting their community’s health and wellbeing, education, the sustainability of the land they farm and the surrounding rainforest. And our Kiwi customers have been able to enjoy our great tasting do-gooding bananas. Which is all good.

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Not All Bananas are Created Equal

It’s our belief that we can’t ignore the consequences, human or environmental, of growing the food we all eat and enjoy, even though it may happen in places far from home. In an enlightened world we should treat the people who grow our food as if they lived right next door. This is our credo and the way we go about our work, but it hasn’t always been the way in the banana business. Fairtrade banana certification was established to right the wrongs foisted on small banana farmers selling to intermediaries, representing multi-national banana exporters, who would regularly force them to sell their fruit for less than the cost of production. The same farmers and farm workers were also forced to work in hazardous conditions with agro-chemicals that were dangerous to their health and polluted the surrounding soil and water. Fairtrade standards also ensure these farmers a healthy working environment and a commitment to sustainability and horticultural practice that replenishes the land rather than depleting it. All Good are 100% New Zealand owned and operated, and like the organic Fairtrade farmers we work with, we’re a small business trying to make a big difference. This is how we do it.

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Fairtrade Also Offers Something Else: Independence

Fairtrade standards guarantee farmers and workers the security of a stable price all year round with an annual collectively negotiated minimum purchase price. Fairtrade also offers something else: independence. On top of the price paid for their bananas, the El Guabo cooperative earn a Fairtrade Premium of 7 to 10 cents per bunch. The $1,400,000 of this Fairtrade Premium funding All Good have contributed has supported school kids, a free medical centre, a special needs school as well as sustainable farming initiatives.

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The World Eats More than 100 Billion Bananas Every Year

Most of these bananas come from industrial scale banana plantations where the massive demand for fruit at very low prices forces growers to push the soil beyond its natural ability. They grow banana plants at unsustainable yields by using chemical fertilisers and aerial spraying pesticides, herbicides and fungicides to control pests. Overspray adversely affects the surrounding rainforest and communities. The El Guabo Association are committed to farming in a more sustainable way. Farmers in El Guabo use organic fertiliser and sustainable inputs to protect the health of their plants, soil, water and the people living on and around their farms. The use of chemicals to control pests on All Good Bananas grown in El Guabo is estimated to be 5 – 10% of the use in conventional banana plantations. Fairtrade standards prohibit over 120 toxic substances used in fresh fruit production.

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How Can All Good Bananas be Better for You?

As well as being free of the cocktail of chemicals used in conventional banana production, our bananas are packed with energy and healthy nutrition making them the perfect addition to any lunchbox, athlete’s diet, guilt free get-up-and-go snack for breakfast of champions. Packed full of natural sugar that’s readily converted into energy (glucose, fructose, sucrose) and fiber, bananas are an ideal snack for an immediate and prolonged power surge. This is why athletes love them, because these sugars and the potassium they contain deliver such a high-energy hit. Bananas also contain some powerfully good natural nutrients including vitamin B6 and tryptophan, a type of protein your body converts into serotonin. This helps you relax, improving your mood and generally making you feel good. With All Good Bananas you can eat healthy with a healthy conscience. That's why it’s in our name.

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Chris Morrison

Buying a ginger beer bug 25 years ago, Chris Morrison started out brewing ginger beer in a bathtub and from small beginnings grew one of the Southern Hemispheres most successful organic drinks brands, Phoenix Organics. By trading ginger beer for bananas All Good has enabled him to get back into the ethical food business. In 2012, Chris was named Sustainability Champion by the Sustainable Business Network for his ongoing commitment to ethical business. In December 2012 he was named one of the top 25 people making kiwi life better by the NZ Herald.


Simon Coley

The creative brain behind the All Good brand, Simon Coley has worked as a designer and creative director around the globe. Before founding All Good, Simon helped create Powershop, the champion of Kiwi electricity consumers, and worked with New Zealand Trade & Enterprise to establish the Better by Design programme to help companies gain a competitive design edge offshore. Chris and Simon share a love of Piha, where they both met and conceived All Good.


Matt Morrison

From the Army to NZ Treasury, Matt Morrison has had an intriguing career history. Most recently as a senior advisor at Treasury, Matt was responsible for monitoring the Ministry of Agriculture and Forestry, the Ministry of Fisheries and the New Zealand Food Safety Authority. This latest project is just as close to home, bringing Ecuadorian bananas to New Zealand. Brothers, Matt and Chris have been working together on a range of different sustainable business initiatives for the past few years.

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Faye MacGregor

From cupcakes and burgers to bananas. Being a keen foodie, Faye’s marketing experience has always seen her working in the food industry. But after living and travelling in London for 3.5 years, she decided to come back to New Zealand and is now guardian of the All Good brand. She loves bananas (especially with peanut butter) and her favourite part about working for All Good is the fact she is able to do a job that is helping make a difference to the lives of the growers in Ecuador, whilst championing processes and projects to drive the business forward with a key number of sustainability initiatives.


Amelia Low

Amelia is the newest member of the bunch. After living and travelling through Europe, South America and Canada, Amelia has found herself in a job that encourages her to go bananas on the daily. With a passion for delicious and nutritious snacks and doing good in the world, she thinks she’s found the perfect job. Her favourite part about working for All Good is knowing she’s in a job that's making a positive impact on both the Growers in Ecuador and her fellow Kiwis!