All Good Interviews: Co-founder Chris Morrison
At All Good, we pride ourselves on being the first brand to bring Fairtrade Bananas to New Zealand. We sat down with Chris Morrison, All Good Organics Co-founder to discuss Fairtrade Fortnight, why it's important and how we can make more informed purchases.
“Easy switches include everyday commodities such as tea, coffee, sugar and bananas. They are highly accessible to consumers and it's just a matter of swapping out those products for Fairtrade.”
Why do you think supporting Fairtrade is so important?
I believe it’s really important to support Fairtrade as it gives consumers an independent verification that the growers are paid a fair price. Whether that's coffee, chocolate or bananas. Often growers in developing nations have been exploited and are not paid a fair price for what they produce. By supporting Fairtrade this allows consumers and growers protection all the way along the supply chain.
When we purchase a bunch of All Good Bananas, how does this directly impact the growers?
By purchasing All Good Bananas you are getting the verification that the growers are being paid a fair price for their crop and they receive a Fairtrade premium. The Cooperative decide together where the premium is spent, this could go towards a school, hospital or new equipment that the community needs. The Fairtrade premium they receive goes towards something that benefits the overall community, rather than just benefiting individuals.
Why should more businesses go Fairtrade? What are the benefits?
Fairtrade is very well recognised, it is one of the top recognised ethical brands worldwide. Consumers already know quite a bit about Fairtrade and often search out products that carry the brand because they feel that it is legitimate. As well, they know the extra money they are paying towards the commodity is going back down the supply chain to those who need it the most, the growers.
Does Fairtrade help gender equality?
Yes, I think it does. Fairtrade supports the education of both boys and girls, as well it ensures there is no exploitation of children. Fairtrade also supports women in business
and encourages them to participate in the Cooperatives decision making. Fairtrade empowers women and ensures that women's voices are heard.
What are some simple switches people can make to purchase more Fairtrade products?
Easy switches include everyday commodities such as tea, coffee, sugar and bananas. They are highly accessible to consumers and it's just a matter of swapping out those products for Fairtrade.
How does Fairtrade help tackle climate change?
Fairtrade has a strong environmental position and they encourage growers to use organic methods that look after the soil and embed carbon into the soil through regenerative agriculture methods. They encourage working with nature rather than against nature and avoid the use of herbicides and pesticides. All of this is crucial to producing healthy food and crops that are good for the environment.