Customers of Victoria Park New World got more than they expected in the produce department when Comedian Guy Williams accompanied by a band of Mariachi players and party animals punked shoppers to tell them how amazing they are – because they buy All Good Fairtrade bananas.
This Fairtrade Fortnight, May 11- 22, marks 5 years since All Good Fairtrade Bananas have been on sale in New Zealand. The first Fairtrade certified bananas available in this country.
Thanks to Kiwi consumers who have bought Fairtrade bananas over the past five years, $6.6 million has been sent back to the farmers and their families in El Guabo Cooperative in Ecuador.
And that’s not all, 150 farmers have been paid fairly, 6,400 people have received free medical care, 2,000 children have received school packs to get a proper education and 460 children with special needs have been able to go to school.
Victoria Park New World in Auckland was one of the first supermarkets in the country to sell All Good Fairtrade Bananas back in 2010. Storeowner Jason Witehira says there is growing demand in his store for ethical produce. 70% of the store’s egg sales are now free-range 5% organic and 25% Caged and around 33% of bananas sold are Fairtrade.
“The demand keeps on growing,” says Jason. “We have gone from selling about five boxes (90 kg) of All Good Bananas a week to selling up to 68 boxes. Our customers want to have a choice and All Good Fairtrade bananas are it.”
Small choices like this can make a huge difference to the lives of people in communities less fortunate on the other side of the world.
“Kiwis believe in a fair deal. We think the popularity of Fairtrade bananas in New Zealand demonstrates that,” says All Good co-founder Simon Coley. “Not all bananas are created equal. Simply by choosing All Good Bananas, Kiwi shoppers have been able to throw a lifeline to these small farmers, enabled them to stay on their family farms, keep growing bananas and do it in a way that is good for their families, their health, their community and the environment.”
All Good Fairtrade bananas ensure the small family farmers in El Guabo cooperative get paid a minimum price all year round for their produce giving them stability and security in the volatile international banana market. Workers are paid a living wage and there is strictly no child labour on farms. In addition to the fair price, seven to 10 cents from each bunch sold is sent back to the cooperative in Fairtrade premium funding to be used on community projects in healthcare, education and sustainable farming.