We're the world’s ‘fairest trader’

We've won a top international Fairtrade award. Yipee!

Two years ago we had a crazy dream to offer consumers a fizzy drink that acknowledged and supported the people who originally discovered the name ingredient in the most consumed soft drink in the world – cola. Support from organisations like yours made this possible and Karma Cola was born.

This month efforts were recognised. Fairtrade International, a global not-for-profit organisation that oversees 27,000 products that carry the Fairtrade mark in 120 countries, has awarded All Good the international Fairtrade Trader award. 

The award was announced at the International Fairtrade Awards, which took place as part of Fairtrade International General Assembly in Bonn, Germany on June 12, 2014. The Fairtrade Trader award recognises outstanding and special efforts from traders worldwide, especially those involved in innovative projects and programmes. 

According to International Fairtrade Awards judges, All Good ‘demonstrated a strong commitment to Fairtrade and engagement with Fairtrade producers; for having created an innovative Fairtrade product and for their significant contributions to the growth of Fairtrade sales and awareness.

‘Karma Cola is an incredibly creative and innovative product that is giving cola nut farmers in Sierra Leone an international profile and market for a crop that traditionally has only been locally traded. Karma Cola is not just about cola. It’s a collaborative Fairtrade product that incorporates ingredients from a number of Fairtrade producers.’

We are pretty stoked! Thanks to everyone who has helped us to get there.
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