Karma Cola - a drink that would help farmers in Sierra Leone and let people know what real cola tasted like.

Karma Cola - a drink that would help farmers in Sierra Leone and let people know what real cola tasted like.

The Karma Cola Story

Despite growing the naming ingredient of one of the biggest soft drinks in the world, with little demand internationally cola nut farmers in Sierra Leone live an impoverished life. The All Good team wanted to help change that.

Karma Cola is the fruit of a crazy idea three Kiwis had about three years ago on the beach in West Auckland. Chris, Simon and Matt came up with a plan to make a drink that would help out some farmers in Sierra Leone and let people know what real cola tasted like.

For centuries cola nut has been a vital part of West African daily life. 

The fruit of the cola tree, native to the tropical forests of West Africa, cola nut still grows wild in Sierra Leone and Guinea Bissau. 

In Sierra Leone cola nuts are consumed during religious rites and ceremonies, to welcome guests, as a symbol of friendship, to seal an agreement and to celebrate a marriage or reconciliation.

When friends get together they split the cola, taking a nut and dividing it in half to share. It contains natural caffeine, and is apparently good for giving ‘manpower’.

In the 1800s, an American pharmacist cottoned onto it, inventing the world’s first cola drink combining extracts of West African kola nut and South American coca leaf (which included a small amount of cocaine) and mixed them with sugar, other ingredients, and carbonated water to invent the first cola. Not surprisingly early cola caused a drug effect on drinkers. Its secret ingredient, cocaine, was prohibited from soft drinks in the U.S. after 1904. And, despite the name, real kola nut has long since been removed from the original recipe being replaced by synthetic flavouring. 

Despite growing the naming ingredient of one of the biggest soft drinks in the world, with little demand internationally, cola nut farmers in Sierra Leone live an impoverished life. 

Simon, Chris & Matt trading as All Good Organics wanted to help change that. They thought it would be a good idea to create a natural cola that reintroduced people to the taste of real cola and the people who grow it.

Karma Cola was born.
Keren in El Guabo

Keren in El Guabo

You may recognise Keren Rego as sticker #15 from the All Good family sticker set. She is a huge Fairtrade advocate and was named the Fairtrade NZ supporter of the year in 2014. In April she came fu...

Jonathan's visit to El Guabo - P3: The Medical Centre

Jonathan's visit to El Guabo - P3: The Medical Centre

The tallest man in Ecuador reports back from where your bananas are grown. At All Good we don't just slap a Fairtrade sticker on our bananas, we make a point of going out to see our growers in El G...

MAKING THE FAIRTRADE DIFFERENCE

MAKING THE FAIRTRADE DIFFERENCE

For every bunch of All Good bananas you buy, you’re contributing to truly make a difference to the lives of growers, their families and the El Guabo community.

Mashing it up and giving it away

Mashing it up and giving it away

It’s giveaway time!

If you missed out on tickets to the Nature Baby All Good Mash Up tomorrow, you can still ...

MORE 

Subscribe to newsletterClose

If you give us your name, email and suburb we can keep you updated on new stores, news and other fun banana stuff