Previous
Pedro Chamaidan and Graciela Apolo

Pedro Chamaidan and Graciela Apolo

Next

HAPPY FARMERS

Pedro and Graciella grow our bananas on their family finca, La Voluntad. Find out how Fairtrade has helped to make them smile.

Walk through banana plants to the shed where Pedro Chamaidan and Graciella Apolo pack their bananas and you’d be forgiven for mistaking their farm for some kind of banana sanctuary. It’s very quiet, extremely green and the sunlight filters through the canopy of banana leaves, glittering on the forest floor.

At the packing shed Pedro and Graciella are giggling, behaving more like teenagers than parents with grown up children. 
Life hasn’t always been as happy as it is today for Pedro, Graciella and their family at La Voluntad, their five hectare banana farm in Barbones.

Before they became Fairtrade farmers they sold their bananas to intermediaries, representing multi-national banana exporters, who would regularly force them to sell their fruit for less than the cost of production.

These intermediaries would commit to buy Pedro & Graciella’s bananas at a set price in accordance with the government-mandated minimum. On the day Pedro & Graciella were harvesting their bananas the intermediary would call and say the price they’d agreed for the harvest had changed to less than the official minimum price. Because they were in the middle of harvesting it was impossible to find another buyer so they were forced to accept the lower price or leave their bananas to rot.

In Pedro & Graciella’s own words “this was heartbreaking”, because they, in turn, were committed to pay the bananeros they work with and cover all the other costs of production. This worked out to be more than they were earning from the price they were forced to pay per box. If it continued they would have had to sack the bananeros. Some of the larger banana corporations use these tactics to drive small farming families off their farms.

If they wanted to stay in business, keep their farm and look after the bananeros they would have to find another way. 

That way was Fairtrade. Since joining the El Guabo cooperative they have enjoyed the security of a fair and stable price and a happy future.
Point Chevaliar's Banana Superheroes

Point Chevaliar's Banana Superheroes

The kids at Point Chevalier Primary stole the show at the Outlook for Someday Awards.

Mashing it up and giving it away

Mashing it up and giving it away

It’s giveaway time!

If you missed out on tickets to the Nature Baby All Good Mash Up tomorrow, you can still ...

WILSON’S AWESOME ORGANIC BANANAS

WILSON’S AWESOME ORGANIC BANANAS

If you can find a banana more pure than Wilson’s All Good Organic Bananas from Muyuyacy Mountain, we’ll eat our sombreros.

Jonathan's visit to El Guabo - P3: The Medical Centre

Jonathan's visit to El Guabo - P3: The Medical Centre

The tallest man in Ecuador reports back from where your bananas are grown. At All Good we don't just slap a Fairtrade sticker on our bananas, we make a point of going out to see our growers in El G...

MORE 

Subscribe to newsletterClose

If you give us your name, email and suburb we can keep you updated on new stores, news and other fun banana stuff