ABOUT ALL GOOD

We’re 100% New Zealand owned and operated, and like the organic Fairtrade farmers we deal with, we’re a small business trying to make a difference.

At All Good we believe Fairtrade shouldn't be a special term. We think all businesses should be fair. That's why we've worked hard to bring you Fairtrade bananas from the El Guabo cooperative of small farmers in Ecuador because we know that they do more than just fair trading, they make a difference to thee lives of growers, their kids, our kids and the land.

Good for the Growers

Fairtrade gives farmers and workers the security of a stable price all year round but it also gives them something else: independence. 

On top of the price of bananas, the El Guabo cooperative earn a fairtrade premium (7-10 cents per bunch). Since we started importing New Zealand's first Fairtrade bananas in 2010 we've given over $940,000 back to the El Guabo community in Fairtrade premium funding. This has helped to support school kids, a free medical centre, a special needs school and sustainable farming initiatives too.

Good for the Land

El Guabo's small plantations in Ecuador believe in sustainable farming and biodiversity. The cooperative do not use any of the hazardous agro-chemicals listed in the dreaded 'dirty dozen' and Fairtrade standards ban the use of over 120 chemicals commonly sprayed on fruit. 

Good For You

All Good Bananas are packed full of the good stuff. They are a great source of fibre, vitamin C, potassium and manganese, and a very good source of vitamin B6, making them perfect energy food.

We believe you should be able to eat healthily with a healthy conscience. That's why we call our bananas All Good. 


Keren in El Guabo

Keren in El Guabo

You may recognise Keren Rego as sticker #15 from the All Good family sticker set. She is a huge Fairtrade advocate and was named the Fairtrade NZ supporter of the year in 2014. In April she came fu...

Download your FREE School Bananas pack here!

Download your FREE School Bananas pack here!

Follow the journey of our Fairtrade bananas from the farms where they are grown in El Guabo to your fruit bowl.

Mashing it up and giving it away

Mashing it up and giving it away

It’s giveaway time!

If you missed out on tickets to the Nature Baby All Good Mash Up tomorrow, you can still ...

Luke Lucas, Typographer Extraordinaire

Luke Lucas, Typographer Extraordinaire

We asked Sydney creative Luke Lucas how he helped to make our new All Good & Sparkling flavour bombs explode. 

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